Last year, Anish Kapoor acquired exclusive rights(*) to the “blackest black”, aka Vantablack. Anish who? Great. Forget the man’s name. Vantablack is un-be-lie-vable, it absorbs 99.96% of all light, but he patented it so nobody else except himself can use that black to create art. He patented a colour. What did he made with it so far? A watch. A very, very expensive watch.
That made the British artist Stuart Semple SO angry, he decided to share the colours he has been developing for himself. He first started to share ‘’The World’s Pinkest Pink”, but in meanwhile he also launched “The World’s yellowest yellow”, the greenest green and the most glittery glitter.
Colours which are also unbelievable, and CAN be used by everybody. Correction: by everybody, except by Anish Kapoor. You can read it everywhere on his web shop: “By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make it’s way into the hands of Anish Kapoor.”
So Stuart Semple shares his colours with the whole world, except with that one fucking egoist who doesn’t want to share his black.